Millet, an alpine brand representative of France, founded in 1921 (Millet Mountain Group Japan: Shinagawa-ku, Tokyo, Representative Director: Per Rasmussen), will grand open its flagship brand store, "MILLET BRAND STORE TOKYO SHIBUYA," in Shibuya, Tokyo on Saturday, March 7, 2026.
This store, designed with the concept of a French Alpine mountain hut (lodge), will feature Millet products for a wide range of mountaineering and outdoor activities, from alpine climbing to hiking and trail running. It is a flagship store where you can experience the philosophy of authentic alpine gear that Millet has cultivated.
<Store Overview>
Store Name: MILLET BRAND STORE TOKYO SHIBUYA
Opening: Saturday, March 7, 2026
Location: Jingumae Green Terrace, 6-16-12 Jingumae, Shibuya-ku, Tokyo 150-0001
Hours: 11:00 AM - 7:00 PM (Irregular holidays)
TEL: 03-6433-5022 *Service begins Saturday, March 7, 2026
＜Features of MILLET BRAND STORE TOKYO SHIBUYA＞
▶ Interior design concept based on French Alpine mountain huts
MILLET BRAND STORE TOKYO SHIBUYA consists of two floors, the 1st and 2nd. The 1st floor features a space reminiscent of rocky ridges, evoking the mountains of Chamonix, France, Millet's base camp. The 2nd floor has a sophisticated design based on wood and metal, creating an atmosphere reminiscent of a French Alpine mountain hut over 3,000 meters high.
The first floor showcases Millet's performance products, including "TRILOGY," the pinnacle collection filled with Millet's innovations, "TYPHON," an innovative rainwear, and "INTENSE," a trail running series. The second floor offers backpacks, limited edition items, and lifestyle wear with functional features for everyday comfort.
▶ Community Space
The second floor also functions as a community space. It provides a setting for information exchange and interaction, with books and photographs related to mountaineering and mountains. Staff knowledgeable in mountaineering are always on hand to assist with equipment and climbing plans.
▶ Various Events
Millet-contracted ambassadors (mountain guides, athletes, photographers, etc.) will host various events. The content will aim to convey the broader enjoyment of mountains, not just mountaineering.
<Opening Campaign>
To commemorate the opening of "MILLET BRAND STORE TOKYO SHIBUYA," customers who purchase products in-store will receive an original MILLET novelty gift on a first-come, first-served basis.
*Images are for illustration purposes only. *Limited quantities available; offer valid while supplies last. Please be aware of this in advance.
＜MILLET BRAND STORE TOKYO SHIBUYA Limited Items＞
